top of page


Joseph Lubin on Why Decentralization May Be Humanity’s Last Line of Defense
In this episode of When Shift Happens, I sit down with Joseph Lubin to discuss the future of decentralized systems, the growing danger of centralized AI, the collapse of trust in institutions, and why he believes blockchain technology represents a fundamental reorganization of society itself. Over the course of the conversation, Lubin reflects on his journey from software engineer and finance observer to Ethereum co-founder, explains how events like 9/11 reshaped his worldvie

Kevin Follonier
May 134 min read


Unlocking the $80 Trillion Creative Asset Class: SY Lee’s Plan to Fix the Broken IP Economy
In this episode of When Shift Happens , I sit down with Seung Yoon Lee to discuss the $80 trillion creative asset class, why creators are shut out of the value they generate, and how Story Protocol aims to tokenise and “programme” intellectual property so anyone can legally remix it while paying royalties automatically. Fixing Creator Economics Seung’s path to this problem began with a long apprenticeship in media economics. Fresh out of Oxford, he tried to fix journalism’s b

Kevin Follonier
Nov 6, 20255 min read
bottom of page