top of page
Crypto Adoption & Culture


Unlocking the $80 Trillion Creative Asset Class: SY Lee’s Plan to Fix the Broken IP Economy
In this episode of When Shift Happens , I sit down with Seung Yoon Lee to discuss the $80 trillion creative asset class, why creators are shut out of the value they generate, and how Story Protocol aims to tokenise and “programme” intellectual property so anyone can legally remix it while paying royalties automatically. Fixing Creator Economics Seung’s path to this problem began with a long apprenticeship in media economics. Fresh out of Oxford, he tried to fix journalism’s b

Kevin Follonier
Nov 6, 20255 min read


Inside Meteora: Building Solana’s $100M Internet Capital Market Engine
In this episode of When Shift Happens , I sit down with Zen and Soju to discuss how a 20-person team built Solana’s most advanced liquidity engine, why “Internet Capital Markets” are the next frontier, and what it really takes to launch culture-shaping tokens without losing the plot. Meteora didn’t begin as today’s sleek “liquidity layer”. Its roots trace back to Mercurial, a 2021-era Solana project that launched during the FTX boom. Zen, a product-first operator with a knack

Kevin Follonier
Oct 29, 20255 min read


Why Stablecoins Change Everything: Paolo Ardoino on Tether’s Mission, Financial Access in a Fractured World, and What Comes Next
In this episode of When Shift Happens , I sit down with Paolo Ardoino to discuss how Tether became one of the most profitable businesses per employee in history, why stablecoins matter most to people outside the West, and what it means to build a “stable company” in an unstable world. Ardoino, CEO of Tether and CTO of Bitfinex, is matter-of-fact about the numbers. Tether earned $13.7 billion last year and expects similar performance this year. Some of that windfall reflects m

Kevin Follonier
Oct 24, 20255 min read


Inside Arthur Hayes’ Bitcoin Thesis: Liquidity, Cycles, and the Road to $1M
In this episode of When Shift Happens , I sit down with Arthur Hayes to discuss why he keeps most of his wealth in Bitcoin, his framework for turning “shitcoins” into more BTC, the stablecoin meta he thinks will reshape finance, and the human routines like skiing, tennis, and discipline that anchor his risk-taking. The Bitcoin Standard Hayes is the CIO of Maelstrom, co-founder and former CEO of BitMEX, and the inventor of the perpetual swap. Across an hour of fast exchanges

Kevin Follonier
Oct 15, 20254 min read


“Build Wealth Without Luck”: Mark Moss on Bitcoin, Compounding, and the New Path to Freedom
In this episode of When Shift Happens , I sit down with Mark Moss to discuss how to build lasting wealth without gambling or luck, why...

Kevin Follonier
Oct 8, 20255 min read


Why Bitcoin at $1M Is Just the Beginning and How David Bailey Got Donald Trump Into Bitcoin
In this episode of When Shift Happens , I sit down with David Bailey, Chairman of Bitcoin Magazine, the man behind the world’s largest...

Kevin Follonier
Oct 1, 20254 min read


Inside the 90 Seconds That Shook Crypto: Paul Faecks on Plasma, Stablecoins, and the Future of Money
In this episode of When Shift Happens , I sit down with Paul Faecks, the founder and CEO of Plasma, to discuss the trillion-dollar...

Kevin Follonier
Sep 24, 20254 min read


“Money That Works”: Lily Liu on Bitcoin, Solana, and Banking the Internet
In this episode of When Shift Happens , I sit down with Lily Liu, President of the Solana Foundation, to discuss why Bitcoin and Solana...

Kevin Follonier
Sep 17, 20254 min read


The Network of Networks: Emin Gün Sirer’s Journey and Why Everything of Value Belongs On-Chain
In this episode of When Shift Happens , I sit down with Emin Gün Sirer to discuss his journey from Turkish immigrant to Cornell professor...

Kevin Follonier
Sep 10, 20254 min read


TradFi Isn’t the Enemy: Sergey Nazarov on Chainlink, DeFi’s Future, and Why Banks Hold the Keys to Crypto’s Growth
In this episode of When Shift Happens , I sit down with Sergey Nazarov, co-founder and CEO of Chainlink, to discuss why crypto has...

Kevin Follonier
Aug 27, 20254 min read


How Luca Netz and Pudgy Penguins Survived Crypto’s Worst Crashes and Came Back Stronger
In this episode of When Shift Happens , I sit down with Luca Netz to discuss the highs and lows of building Pudgy Penguins, how he...

Kevin Follonier
Jul 24, 20254 min read


Why 2025 Is Bitcoin’s Most Important Year Yet — Hunter Horsley
In this episode of When Shift Happens , I sit down with Hunter Horsley, CEO of Bitwise, to unpack why he believes 2025 is the best year...

Kevin Follonier
Jul 10, 20254 min read


Not Everyone Will Make It, But SwissBorg Is Betting One Million People Will
What if everything you’ve been taught about money, like buying a home, playing it safe, and climbing the ladder, is actually keeping you...

Kevin Follonier
Jun 26, 20255 min read


How Sebastien and Sophon Are Changing the Game With Crypto People Actually Want to Use
Sebastien, the Swiss co-founder and CEO of Sophon, sat with me on When Shift Happens to explore why crypto has stayed niche for so long,...

Kevin Follonier
Jun 5, 20254 min read


Anthony Pompliano on Chasing Freedom, Balance and Navigating Crypto’s Ups and Downs
Anthony Pompliano, widely known as Pomp, is a leading voice in crypto and finance, founder and CEO of Professional Capital Management,...

Kevin Follonier
May 29, 20254 min read


Drunk Wisdom and Digital Wealth: Raoul Pal’s Playbook to the Banana Zone
Raoul Pal is known for spotting macro shifts before they hit the mainstream. But in his latest appearance on When Shift Happens , he...

Kevin Follonier
May 15, 20253 min read


How Anthony Scaramucci Found Peace, Purpose, and Bitcoin
At 18, Anthony Scaramucci came home from school to find a $10,000 check waiting for him. His father, a crane operator, had cashed out his...

Kevin Follonier
May 1, 20254 min read
bottom of page